DON’T HIRE IN THE BLIND: RECRUIT NEXT-GEN TALENT UNIQUELY PREPARED TO PROFITABLY GROW YOUR COMPANY…

Access elite Gen Z workforce and leadership talent, gain relevant insights with increased market share to drive profits for years to come: Partner with the Center for Financial Advancement®.

THE CHALLENGE… AND OPPORTUNITY

• High turnover and an aging workforce. 70% of senior bank executives report recruiting and retaining top talent as a major challenge.
• Changing housing consumer demographics. About 75% of new households in the next ten years will be headed by people of color.
• Generational differences. Many corporate leaders complain that Gen Z employees are difficult to understand and manage.
• Gen Z’ers will make up 27% of the workforce by 2025.
• Financial Services is the No. 1 industry they want to work in.

Put your company at the forefront to drive profits for decades. This is just smart business.

THE SOLUTION

HomeFree-USA’s innovative Center for Financial Advancement® educates and develops the next generation of leaders for the Mortgage and Financial Services industry. Students at Historically Black Colleges and Universities (HBCUs) are specially interested in Financial Services.

Unlike other scholarship-driven programs, the Center for Financial Advancement® is a talent-driven, wealth building, career development program that elevates three primary skills in our student scholars:

• Professional soft skills, so when hired, they are performance-driven, ready to work, and knowledgeable about the business environment.
• Financial literacy, education and homeownership development. This changes their economic status and that of their community.
• Leadership development, preparing tomorrow’s leaders and homeowners today… Thus providing an unique benefit to innovative companies.

The Center for Financial Advancement® allocates an extraordinary amount of time, investment and mentorship with each student. Through an intensive, 8-month skill-building and financial empowerment program, we expand awareness of partners’ programs on 15+ campuses throughout the year. Soon our Center for Financial Advancement® will expand to all 100+ HBCUs. No other program comes close.

HOW OUR PARTNERS BENEFIT

• Easily recruit, next-gen workforce talent tailored to your industry and organization.
• Achieve trusted entry into hard-to-reach communities, gain market share and advance your brand and business across the extended HBCU network, including leadership, faculty, staff and alums.
• Attain recognition, social capital and goodwill for contributing to the success of HBCUs and their graduates.
• Cultivate financially savvy customers.
• Connect with untapped markets via talent who can offer insight and inroads into traditionally underserved communities.
• Get on-campus presence orchestrating your financial programs with little effort on your part.
• Receive candid insights from next-gen consumers and employees.

WHAT OUR SPONSORS SAY

PROGRAM IMPACT

• 13,250+ students have benefitted from our money management and success skill classes.
• Approximately 356 next-gen student leaders are personally trained and prepared for internships and hiring each year .
• 10+ scholars have purchased homes or started the process in their 20s. This Homeowners began this path decades sooner than the average Black homeowner (age 45).
• Many scholars have gone on to work with financial institutions and nonprofit organizations nationwide.

ABOUT US

HomeFree-USA is the premier bridge to financial strength and homeownership success for communities. Banks, lenders, servicers, and government partners have trusted us since 1994. We help you connect with outstanding next-gen workforce talent, approval-ready homebuyers and homeowners, in untapped markets across the U.S.

Together, we can prepare tomorrow’s leaders and homeowners, today.

To become a Partner, take the next step:

Contact Gwen Garnett, Executive Director, gweng@homefreeusa.org

Direct: 704.907.9726. Learn more click here