A recession can strike at any time. The key to thriving when the going gets tough is being prepared. Here are three ways you can set your organization up for success, and how the Reaching Millions conference can help you do it.

• Amass a surplus of funding. During recessions, corporate funders cut budgets and donors often have less to give. That’s why it’s important to raise as much money as possible when times are good so you have extra money to sustain you when times are bad.
  
  At the Reaching Millions conference, you’ll learn strategies to help you be a better fundraiser while making connections with potential funders who believe in your mission. 
• Build relationships with partners you can call on. During recessions, opportunities dry up. Programs are cut and potential clients often have other priorities. However, a good partner can help you make a way out of no way. Maybe that partner can introduce you to new clients; maybe they can connect you to another partner; maybe they can help you get media attention that promotes your business. You never know where a partnership will lead, which is why it pays off to cultivate as many partnerships as you can.
  
  The Reaching Millions Conference provides plenty of time to network and make new partnerships, as well as activities such as a concert featuring Grammy-nominated singer Johnny Gill and a tour of Paisley Park where attendees can socialize in a fun environment. You’ll also be able to hear from Michelle Thornhill, Managing Director of Citi, as she shares her insights in the session, “Building Strong Relationships: How Citi Partners with Nonprofits.”
• Be ready to pivot.  During recessions, industries undergo massive change. The tactics used today may be completely ineffective tomorrow. That’s why it’s critical for us to know how to pivot quickly in challenging times.
  
  The Reaching Millions conference can help you pivot quickly by giving you information on the latest trends that could impact your organization. Not only will you be able to anticipate changes, but you can prepare for them. You can also learn about some of the policy changes in the session “Housing Policies, Programs, and Its Impact on Your Organization” with David Berenbaum, the Deputy Assistant Secretary of the United States Department of Housing and Urban Development.

There will be recessions in the future. Take steps to thrive both now and then. Register for the Reaching Millions conference today.