Welcome to the 15th Annual

Reaching Millions Leadership in Housing Conference

September 16-18

Rosen Plaza Hotel in Orlando,FL

Walk-ins are welcome! Please register on-site

Join HomeFree-USA for the 15th Annual

Reaching Millions Leadership in Housing Conference

September 16 - 18 in Orlando, FL


As wages stagnate, debt rises and the U.S. moves to becoming a majority-minority country, tomorrow’s homebuyers will increasingly be Black, Brown, low-to-moderate income, and much harder to reach. 

Thankfully, HomeFree-USA’s 15th Annual Reaching Millions Leadership in Housing Training Conference has you covered. Join HomeFree-USA and 300+ mortgage leaders for a dynamic business building experience, uniquely designed to:

• Expand your business into more diverse communities
• Build scalable partnerships to grow your business
• Hear solutions to help millions own a home
• Increase your customer base and your revenue

Online registration is now closed. Please register on-site at the conference. 

See the Agenda

Download the Agenda

Download the Speaker Bios


What Others Are Saying

“The Reaching Millions Leadership in Housing Conference was one of the best conferences I’ve ever attended.  I was able to network with hundreds of housing industry leaders who shared the same passion of educating and promoting sustainable homeownership to people of color. All the speakers gave powerful messages and I left the conference feeling re-energize and confident that I could go out, get the work done and really make a difference.”

April Alexander
National Community Development and Outreach Manager  
Prosperity Home Mortgage, LLC.


“Let’s face it, normally conferences are about as exciting as watching paint dry! HomeFree-USA does an amazing job of selecting relevant and inspirational speakers that encourage you in your professional AND personal walk. The receptions and performances are fun and entertaining and help “break the ice” as you become acquainted with the other attendees and potential partners.”

Sheryl Fils, Regional Director
National Faith Homebuyers, Detroit Michigan


Must-Attend Business Building Sessions


Partnering Across America: Collaborations for Growth, Good and Profit

With 33-years directing all aspects of mortgage lending activities, President and CEO of the Mortgage Bankers Association, Robert Broeksmit, knows a thing or two about the power of partnerships. He will shed light into strategic partnerships that will help you reach more diverse communities during his keynote address.


The Color of Law: Overcoming Generations of Housing Segregation 

Prolific author Robert Rothstein offers riveting and revolutionary solutions to provide housing parity for people of color. You’ll find yourself on the edge of your seat as Mr. Rothstein explains the root cause of the homeownership gap and steps that every sector of the industry can do to make a difference.


Calling BS on Busy: Secrets of  Time Management, Productivity & Organization

Andrew Mellen is an organizational expert, best-selling author of Unstuff Your Life! and founder of Unstuff U®—the world's first completely virtual personal organization training center.



See the Agenda

Learn more about the Reaching Millions Confence



Conference Hotel 

Join us at the Rosen Plaza Hotel

Located at the crossroads of convenience and distinction, Rosen Plaza® is Orlando’s unforgettable choice for families to connect, couples to retreat and groups to discover their collaborative spirit. Experience The Rosen DifferenceⓇ with award-winning hospitality from our expert staff and see why Rosen Plaza® raises the bar for even the most well-seasoned traveler. Rosen Plaza® is embedded in the heart of Orlando’s entertainment-rich International Drive, minutes from area attractions. Come…stay…and let us envelop you in extraordinary luxury with personalized service that only Rosen Plaza® can offer.

Register now. The group rate expired August 30.