Center for Financial Advancement

 

         

 

 

 

 

 

 

 

 

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The face of the typical homebuyer is changing. People of color will account for four of five of the newly created households over the next decade. The mortgage finance industry will be particularly challenged by this sea-change in demographics.  To keep pace, mortgage lenders must attract and retain young, skilled, and diverse talent.

"Diversity is critical to the future success of the mortgage industry.  Not only does it strengthen our companies, but it helps us to reach out to an increasingly diverse customer base."
Jeffrey Schummer, VP Education Business Development, 

Mortgage Bankers Association

The Center for Financial AdvancementTM (CFA) is a new program that positions up and coming leaders to thrive by connecting them with qualified talent from Historically Black Colleges and Universities (HBCUs).  Students who participate in CFA are exposed to career opportunites in the industry and engage in power sessions that:

  • Elevate their money and credit management skills
  • Introduce them to industry leaders
  • Explore the benefits of homeownership

Benefits to Banks and Lending Partners

  • Gain market share and greater brand recognition in African American communities
  • Gain a pipeline of minority interns and potential permanent hires
  • Gain a workforce that mirrors homebuyers of today and tomorrow
  • Have a better prepared pipeline of millennial buyers and owners of colors
  • Get CRA credits
  • Benefit from a powerful marketing and public relations plans that will:
    • Reach more than 2 million families nationwide through positive press, university alumni, and local outreach
    • Produce more than 3 million social media impressions using Facebook, Twitter, Instagram and the CFA website

Explore partnership opportunities today!

For more information contact:
Gwendolyn Garnett
Project Director
GwenG@homefreeusa.org
855.493.4002 or 301.891.8405