While some people chase fads, I’ve always believed that the key to effective marketing is authenticity. Not only do potential clients know when you’re not being genuine, but it’s almost impossible to be consistent if you’re not being yourself.
I’ve often found that consumers are optimistic at the start of the year. Many have new financial goals and some have made New Year’s Resolutions to improve their finances or become first-time homebuyers. But then February sets in and, for many, that optimism begins to fade.
We often point out all of the ways that homeownership can help consumers. Yet we sometimes overlook how it can also literally transform cities.
We all remember watching as Baltimore was rocked by protests against police violence in 2015. Baltimore has also suffered since the mortgage meltdown. However, we always knew that with homeowners as the backbone, Baltimore could withstand any challenge and thrive again. That’s why I’m so excited about Move Up in Baltimore, a program that seeks to expand homeownership in the city through the reuse of vacant, abandoned and/or foreclosed properties.
Recently we gave partners in Move Up in Baltimore a tour of some of the properties that are being rehabilitated for homebuyers. Read on to see how this program can be a model for transforming cities across the country.
The end of the year is a good time to reflect on what went right this year and what we can do better next year. I’ve recently done some soul-searching and I invite you to do the same. In between decorating, shopping and spending time with loved ones, ask yourself these three questions to put yourself in the right mindset for a successful 2018.
I talk to a lot of people about the value of homeownership counseling. While most people see value in it, I’ve come across too many who don’t believe it is something that they personally need.