Marcia's Blog

Insights Too Valuable Not to Share

Last week, HomeFree-USA held the 13th Annual Reaching Millions Leadership Conference in Philadelphia. The theme was “Trends to Transform Your Business; New Ideas to Expedite Your Growth.”

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How you can contribute to a stronger mortgage industry

One of the biggest lessons I’ve learned from working with homebuyers is that people feel most comfortable dealing with mortgage professionals they can relate to. Many consumers would prefer to work with someone who comes from their community or shares their cultural background.

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A sign we're not giving renters the right message

Every June we acknowledge National Homeownership Month and look at the state of the mortgage industry. While it’s good to focus on homebuyers and homeowners at this time, this month also provides a good opportunity for us to do some industry soul-searching and ask ourselves: Are we giving consumers a reason – and the confidence –to buy?

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How the mortgage industry can attract customers for life

With homebuying season in full swing, we must ask ourselves: Are we giving our customers what they want? I would argue that the mark of success isn’t helping a consumer buy a home; it’s making that consumer happy enough with the experience to feel good about the homebuying process and do business with you again.

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What the mortgage industry is not telling consumers

Time and time again, I’ve seen how homeownership education can change someone’s life.

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