I talk to a lot of people about the value of homeownership counseling. While most people see value in it, I’ve come across too many who don’t believe it is something that they personally need.
Last week, HomeFree-USA held the 13th Annual Reaching Millions Leadership Conference in Philadelphia. The theme was “Trends to Transform Your Business; New Ideas to Expedite Your Growth.”
One of the biggest lessons I’ve learned from working with homebuyers is that people feel most comfortable dealing with mortgage professionals they can relate to. Many consumers would prefer to work with someone who comes from their community or shares their cultural background.
Every June we acknowledge National Homeownership Month and look at the state of the mortgage industry. While it’s good to focus on homebuyers and homeowners at this time, this month also provides a good opportunity for us to do some industry soul-searching and ask ourselves: Are we giving consumers a reason – and the confidence –to buy?
With homebuying season in full swing, we must ask ourselves: Are we giving our customers what they want? I would argue that the mark of success isn’t helping a consumer buy a home; it’s making that consumer happy enough with the experience to feel good about the homebuying process and do business with you again.